Services

Your website might be too big and messy, and you don’t know where to begin. Or perhaps your content marketing is time-consuming but ineffective.

We’ll help you create an action plan before you make any big changes or invest more time and money.

How we work

Every organisation and audience have different and evolving needs. We’re flexible in the way we work, yet the design thinking framework we use follows this process.

Discovery

The first step once you contact us is to understand your problems, needs and goals - and those of your audience. We need to know how your business, offer and customers fit together, and the landscape you operate in.

Planning

A plan can take many forms: a written proposal, a content strategy, a staged roadmap with milestones. Whatever your project, we’ll help you work out the best way forward and incorporate user needs, messages, content planning and governance.

Production

Here’s where we get stuck into the nitty-gritty of the work as agreed. You’re involved at every step as we work in the open. We like to get feedback early and often, so there’s no big reveals or surprises.

Review

Content is always a work in progress - it’s about reviewing, adapting, testing, editing and reviewing again.We’ll review it with you a few times to make amendments until it works the best way possible.

Brand story and voice

Branding is so much more than visuals: it’s about the emotional connections, feelings and opinions hearing your brand’s name triggers in people.

Position your brand in a crowded marketplace
Stand out and differentiate from your competitors
Tell your brand story in a clear, relatable way
Speak with an authentic, human and consistent voice

Content strategy

Creating good content takes research, thinking, and planning - and putting your audience at its core.

Plan your content in line with your capabilities
Understand your audiences - what they value and need
Provide them with the right information at the right time
Get everyone in your organisation on board and aligned

Style guides

How you speak as a brand is just as important as what you say. A good content style guide makes sure that all of your communications are consistent and in line with your branding, from your website content to your tweets. A usable, useful content style guide is easy to understand and put into practice, and includes:

How to write in your unique voice and adjust your tone
Stylistic elements and editorial guidelines
The words, phrases and language you use
Your wider messages and how you talk about your brand

Human-led content

How much of the content we interact with is useful and relevant to us? We’ll work with you to design and write content for your website, app, or other branding and marketing materials, such as presentations, brochures or blogs.

Translate technical knowledge into readable, useful content
Make sure your writing is accessible and user-friendly
Produce relevant, useful, clear content
Use consistent, human language

Training & workshops

Give you and your team the practical know-how, tools and resources to solve content problems on your own. Through training sessions, you’ll learn to:

Use best practice and write clear, accessible content for the web
Develop a brand voice, style and language that reflects your values and culture
Find and communicate your brand story
Produce a content strategy that works
Translate expert knowledge into content that meets user needs
Align your people behind your content strategy