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There are other ways to structure and distribute power.
Set against rigid and slow traditional organisations is the war machine.
Despite its name, French thinkers Deleuze and Guattari didn’t necessarily conceptualise this image as a military machine.
From nomadic tribes and hacker communities to social and artistic movements, the war machine itself isn't violent or aggressive. Nor is it about conquest or domination.
Instead, it represents another way of organising and distributing power across social structures — one that thrives on mobility, adaptability, and openness.
A way of thinking, organising and being.
Mobile and nomadic, the war machine isn’t tied to any one place or time. It’s always on the move, always looking for new opportunities.
Refusing to be confined by the fixed structures and boundaries of rigid hierarchies, it operates in a constant state of flux and movement.
A catalyst for freedom and creativity, it opens the door to experimentation, innovation, and resistance against entrenched power structures.
The war machine is about pushing boundaries, creating new possibilities and embracing change — becoming agile and adaptive on shaky, unpredictable grounds.
Contrasting with tree-shaped organisations (robust yet slow and maladaptive), root-like structures.
Networks of interconnected nodes constantly shifting and evolving: no clear hierarchy, no centre of power.
Creating space for more fluid, dynamic, and creative relationships to flourish.
Our highlights
✍ Content design
Adrián Ortega, Centre for Digital Public Services
Our very own Adrián reflects on the opportunity to explore new ways of working with translators and improve the delivery of public services, bilingually. (Bonus: Hear Adrian talk about the project at the next Content Folks meetup)
💡Ideas
Rich Prowse, Director of Design
In this Content Club talk, Rich explores the importance of designing with intention. And how you can design products and services that support human motivations, tasks, and goals while respecting a user's autonomy and privacy.
📣 Language
Russell Brandom, Rest of World
With an estimated 63% of humans now accessing the internet, which languages dominate the world wide web?
🔮 Trends
Morgan Meaker, Wired
“To different people, “existential risk” means different things”, explains Meaker. Interviewing Joep Meindertsma, founder of Pause AI, she reflects on fears that artificial intelligence might wipe out humankind.
💻 Digital
The Verge
Staff at The Verge have pulled together 40 works of nonfiction that recognised and defined the shape of technology.
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